For those of us who are responsible for the direction of our workflows (and that includes freelancers and in-house production people!), the final few weeks of the year often provide time for reflection and planning.
With all the changes now facing publishers and designers (e-books, websites, Web graphics, content management, multiple output channels, etc.), I’m feeling like we’re experiencing a second “desktop publishing revolution”. Here’s why:
• The tools are different from those previously included in our workflows
• The needs of our clients have expanded dramatically — along with the possibilities for our shared success.
That’s why I feel it’s vital to educate ourselves about new tools to handle the current reality of our workflows — which are quickly becoming out of control. The best term I’ve heard that describes our new publishing reality is “dynamic publishing”.
I’ve been deeply enjoying reading the brief series of articles by Georg Obermayr that concisely explains the challenges and solutions for dynamic publishing. Georg Obermayr is the Technical Director for the ADVERMA agency and a user of Quark Publishing System 8. His articles appear in the German-language Cleverprinting Newsletter, and are reproduced in several languages here:
Each article takes just a few minutes to read, so I encourage you to sit with your favorite beverage and enjoy feeling simultaneously relieved and inspired to embrace our new dynamic publishing revolution (or DTP Revolution, part 2). Here are a few of my favorite quotes:
The advance of “dynamic publishing” cannot be stopped. It will fundamentally change the work done by agencies and designers.
Dynamic publishing systems are not intended to spit out monotonous industrial catalogues, but rather to create products with ambitious graphics and typography without compromise.
Traditional publishing processes suddenly seem inconvenient and old-fashioned.
Working with a publishing system offers agencies and clients many advantages and makes collaboration fun in a new way.
Below the surface, a publishing system’s workflow mirrors the conventional project workflows that are already familiar to content creators.
After a short time, people will expect these capabilities as the norm.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.