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Category: QuarkXPress 9

Quark: the Universal Publisher

January 24, 2011February 23, 2011Commentary, News, Quark, QuarkXPress 96 Comments

As I mentioned in a previous post, freelance designers and book production people have this tremendous opportunity in front of them: make tons of money by converting the tens of thousands of existing books from QuarkXPress format to electronic media.

Quark is making this easier than ever before by adding one-click eBook export capabilities to QuarkXPress and Quark Publishing System (QPS). Just last week, they announced an XTension and service for QuarkXPress and QPS that enables publishers to create an iPad app and then populate it with ongoing issues of a publication. Read about it here.

But here’s the thing: Apple’s iPad is very, very nice — but is it the eBook reader of choice? Maybe… only time will tell. (I find it noteworthy that Apple no longer highlights “reading books” in their ads for the iPad.) How about the Kindle, Nook, or other eBook readers? Are they here to stay, or will they be replaced by newer technologies? And where does that leave the publisher with an investment in one eBook technology over another?

The beautiful thing about Quark’s approach is that it’s “platform agnostic” — in other words, if your content is in QuarkXPress or QPS, then outputting to any new or newly-dominant format will be relatively simple. If the EPUB format is what you’re after, Quark supports it. Same for PDF.

But if you want LOTS more interactivity in your exported document, look to the Blio format, whose reader is included on all the most popular Windows boxes, Android, soon on the iPad/iPhone (it’s being reviewed by Apple right now), and will be on Macs in a few months. From what I can tell, this will be THE format to support if you want a successful, interactive book. (IT Enquirer wraps it up nicely in this post.)

One of the killer features of the Blio format is that QuarkXPress and QPS will soon be able to export complete, beautiful layouts to Blio in one click (just like making a PDF). In addition, you can add all the rich media features you want, including audio, video, slideshows, Web pages, hyperlinks, and so forth. You can also define a read order, which enables the Blio reader to reflow your text and graphics in a user-controllable interface. Watch a three-minute video of it in action here.

The fun (and freeing) part is that you can do all of this from within QuarkXPress, with Quark’s legendary easy-to-use interface.

Personally, I’m looking forward to creating rich eBooks from some of the printed books I’ve had the pleasure of creating. They’ll be able to reach a broader audience, generate new income for the author, and add powerful value for each reader!

Jay Nelson

Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.

http://www.design-tools.com

QuarkXPress Now Makes iPad Apps

January 20, 2011February 23, 2011News, Quark, QuarkXPress 94 Comments

This is incredible news for publishers. I’ll let their press release give the details below, and then we’ll provide some background in the next few days…
————————

Quark Launches iPad Publishing Service for QuarkXPress 8 Users

DENVER – January 20, 2011 –Quark announced today a new service that enables QuarkXPress® 8.5 users to publish QuarkXPress content to the iPad. With its iPad Publishing Service for QuarkXPress, Quark will configure a starter iPad app with the customer’s logos and colors, and enable the enrichment of QuarkXPress content, which can then be published to that app. The new service is ideal for anyone from the individual designer to corporate publishers and book, newspaper, and magazine publishers who are interested in reaching the digital market quickly with richly-designed, interactive content at a fraction of the cost of conventional app development and publishing.

“We have received tremendous interest from QuarkXPress users to be able to publish to their own iPad apps,” said PG Bartlett, senior vice president of product management for Quark. “We believe our iPad Publishing Service provides the easiest and most cost-effective solution available in the market for QuarkXPress users to publish to the iPad. Customers that use the iPad Publishing Service starting in February 2011 will be able to easily migrate to App Studio for QuarkXPress later in 2011.”

With the iPad Publishing Service for QuarkXPress, users can either convert existing print publications for delivery to the iPad or create dedicated iPad versions. As a part of the Service, Quark will provide the following iPad publishing components to customers:

  • The Quark Starter iPad App, which Quark will configure to the customer’s needs and prepare it for the customer to submit to the Apple App Store
  • Free XTensions software that will allow QuarkXPress 8.5 users to enrich their QuarkXPress layouts with the sound, video, and interactive features that make digital content compelling
  • Conversion of enriched QuarkXPress layouts into “issue” files that can be published to their iPad App
  • Web-based service for managing apps, publications, and issues from anywhere at any time

Cost
The components of the iPad Publishing Service for QuarkXPress that allow users to enrich, preview, and manage their content and apps are included as a part of the service while the configuration of the Starter iPad App will require a one-time $495 charge per app. The conversion of the QuarkXPress layouts to iPad issue files costs $495 per issue. The customer will also pay a license fee that is charged for each issue published. The cost of the license fee starts at $349 for publishing a single issue, and decreases depending on the number of issues purchased.

Apart from the one-time app configuration fee per app, a per issue conversion fee, and a per issue licensing fee, Quark does not require any further commitment from customers, such as sharing revenue from sales made from the iPad app.

Availability
Quark’s iPad Publishing Service will be available in February and interested customers are encouraged to visit http://www.quark.com/Solutions/Applications/Digital_Publishing_Solutions.aspx now to complete the online information form. A Quark representative will contact customers to get started.

Requirements
Customers must have their own Apple Developer ID and will be responsible for submitting the app generated with Quark’s iPad Publishing Service to the App Store. Also, the enrichment of QuarkXPress content must be done using QuarkXPress 8.5. Users on previous versions of QuarkXPress must upgrade to the latest version; current QuarkXPress 8 users can upgrade to version 8.5 for free.

Today Quark announced:
1. App Studio for Quark Publishing System, available now http://www.quark.com/Products/Quark_Publishing_System/App_Studio.aspx
2. iPad Publishing Service for QuarkXPress 8.5 users, available in February 2011

About Quark
Quark Inc. (www.quark.com <http://www.quark.com> ) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.

Jay Nelson

Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.

http://www.design-tools.com

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