QuarkXPress 10 lets you easily create a QR Code (Quick Response Code) and drop it into your layout. Because the code is made of native QuarkXPress items, you can customize its colors, resize and rotate the code, and more — without losing quality.
For a written tutorial by Jay Nelson here on Planet Quark, see “How to Add a Quick Response Code (QR Code) in QuarkXPress 10″.
What is a QR Code?
QR codes are a special type of barcode that’s easily scannable by smartphone cameras. The codes can include information like Web addresses, phone numbers, links to vCards, and more. They can be printed on business cards and promotional materials, shown on displays, and put nearly anyplace else you want to make it easy to share information. iPhone apps such as RedLaser, Google Search, and NeoReader can scan the codes to load websites, add contacts to Address Book and even dial phone numbers. QR codes are great tools for immediately getting information in front of potential customers.
For more info on QR Codes, have a look at John Parsons’ article: “Six Simple Rules for QR Codes”. For lots more info on QR Codes, see www.QRLicious.com/showcase/ and their “6 Pillars of a Killer QR Code Campaign” and “Intro to QR Codes”. For lots more info and free QR codes, see www.qrstuff.com/qr_codes.html. Amazon also has several books on QR codes.
Jeff Gamet is a contributing editor for Design Tools Monthly, the executive summary of graphic design news. He is also the morning editor and reviews editor for The Mac Observer and iPodObserver.com, and contributing writer for Layers Magazine and Photoshop User. He writes the InBrief column for InDesign Magazine, and is the author of “The Designer’s Guide to Mac OS X,” from Peachpit Press
When Jeff isn’t writing about the graphic design world, he’s talking about it on the Design Tools Weekly podcast with co-host Jay Nelson. He also talks about Apple and the Mac world every week on The Mac Observer’s Apple Weekly Report.
Jeff studies, tests and reviews new software and technologies for the Macintosh community as well as the design and print industries. He is a former Pre-press specialist, and has nearly 25 years experience with computer technology. Jeff trains, lectures and consults on techniques for more efficiently using Mac OS X in creative environments throughout the country.
In the rare moments when he can get away from his MacBook Pro, Jeff spends his time climbing and biking in the Colorado mountains.