Mobile Ads 1/5 as Effective as Web Ads?

In the aptly titled post at MemeBurn: There’s growth in the global ad industry, but massive problems with mobile ads”, Tom Foremski highlights several recent reports on advertising, noting:

“Online advertising hasn’t been doing that well on the desktop anyway and now that mobile ads are even less effective there’s a very real danger that marketing budgets will move away from all forms of advertising…”

Read his quick story here.