Get an inside scoop on the psychological impact of your designs by reading, 100 Things Every Designer Needs To Know About People by Susan M. Weinschenk.

Learn how fonts and imagery affect trust, discover how to grab attention and for how long you can expect to hold it, learn how and why people filter information, and more. Not only will this book help you to be a better interface, product, or graphic designer, it will also enhance day-to-day communcation with others.

234 pages, $30 from New Riders.

Jay Nelson

Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.