Free Packaging Design Webinar

On Nov 29, PaperSpecs is offering a free one-hour webinar about designing exceptional packaging! See their announcement below:


Packaging Panache

If you designed packaging for a client, which scenario would you prefer?

A. The normally mild-mannered consumer rips open the box you designed like a sleep-deprived kid hopped up on sugar cookies in the darkness of Christmas morning, unable to contain her excitement to get to the contents.
B. The barely-has-time-to-breathe consumer comes to a mental halt so abrupt it actually causes a sigh to escape his mouth as he is compelled to carefully open this amazing box so it can be studied, admired, maybe even saved.

Kathrin BlatterIf you answered “C” (Why can’t I cause both reactions?) then you’re definitely a designer, and PaperSpecs’ next free webinar“Packaging Panache” will provide great tips and how-tos for you.

Special guest speaker Kathrin Blatter, a co-founder of Un- Studio, has a passion for packaging design and is a branding expert with over a decade of experience helping clients like Verve Coffee Roasters, The North Face and Pigeonroof Studios tell its brand story through packaging.

Take Packaging To New Levels
“Packaging is the most exciting discipline of all graphic design. It?s the one that?s the most tactile. It’s 3D and has an incredibly geeky element,” says Blatter who views it as a true calling.

“In talking with Kathrin about this webinar, I found her insight into packaging design really eye-opening,” says Sabine Lenz, founder of PaperSpecs. “Her enthusiasm is contagious too. She had me thinking about what a creative opportunity it is to wrangle all the details.”

If you agree that package prototypes might be exciting enough to make your heart skip a beat or two (or if you’re wondering what you’ve been missing), then PaperSpecs invites you to register for this special event.

Webinar Highlights
During the 60-minute webinar, Blatter will provide insight into:
  • Blow away your client
  • Design for all budgets
  • Deal with the “flavor clutter”
  • Make boxes exciting with paper
  • Reduce waste in meaningful ways

From thinking about materials, incredibly precise dielines that perfectly marry with the paper, grids in 3D, and production logistics, Blatter will discuss the irresistible call of packaging design.

You don’t want to miss Packaging Panache.

When: Thursday, November 29, 2012
from 2:00 to 3:00 pm Eastern Time
(11:00 a.m. – Noon Pacific)

Can’t make it on November 29th? No problem! PaperSpecs webinars are archived for two weeks after the live event. Please complete the registration information below.

Thanks to the generous support of Neenah Paper Packaging Panache is FREE and open to the public.