Today, Quark announced its acquisition of Mobile IQ and their flagship product PressRun. PressRun is a hugely successful cloud-based tool for creating interactive tablet apps, such as those from the BBC, Time, The Guardian, and many more.
With Quark’s App Studio firmly established as the most cost-effective solution for creating and publishing highly customized magazine-like apps, this acquisition adds a highly-automated, high-volume solution to Quark’s arsenal.
One of PressRun’s key features is that also supports Adobe InDesign, Android devices, and Amazon’s Kindle — adding to Quark’s support for e-books and iOS devices such as the iPhone and iPad.
Gavin Drake, Quark’s vice president of marketing, points out that both Quark and Mobile IQ share a vision of using HTML5 and XML as a basis for high-volume, media-agnostic publishing. Both of these open standards are highly efficient and future-proof.
Here’s my take:
This acquisition rounds out Quark’s stable of digital publishing options, which now includes affordable solutions for every level of publisher and publication — from small publishers and boutique publications to enterprise-level journals and high-volume book and magazine publishers.
With this acquisition, Quark instantly adds an experienced, talented team of industry-proven developers, a market-leading technology, and a remarkable roster of existing clients — have a look at their chart-topping BBC News app for an impressive example.
Publishers everywhere are rushing to create digital publications, many times choosing an inefficent or dead-end solution such as PDF or a system cobbled together from Adobe’s products. If those publishers compare the true costs of using these workflows, Quark’s offerings are very attractive.
When Quark as acquired by Platinum Equity last year, part of the advantage for Quark was the increased power to acquire complementary technologies. This acquisition is the first example of that new power, and one that dramatically increases Quark’s attractiveness in the digital publishing arena.
For more information, have a look at Quark’s press release below.
Quark Acquires Mobile IQ for Enterprise Digital Publishing
Furthers Commitment to Combining Rich Design with Structured Content for Delivery across Mobile Media Channels
Denver – 5/29/2012 – Quark announced today its acquisition of Mobile IQ, creators of PressRun™, the cloud-based digital publishing solution developed to deliver innovative, interactive tablet and mobile experiences.
Quark was acquired by Platinum Equity in August 2011 and has been working closely with Platinum’s M&A team to identify and pursue growth opportunities. Quark identified Mobile IQ as an ideal fit for expanding the company’s digital publishing solutions for the enterprise. With an impressive client base and an established presence in the United States and United Kingdom, Mobile IQ brings to Quark a high-caliber team, market-leading solutions, and a shared vision of digital publishing that includes HTML5 and XML.
“Quark’s intention is to be the leader in dynamic publishing. Our acquisition of Mobile IQ is the next step in offering the most comprehensive end-to-end solutions for publishing to mobile devices,” said Ray Schiavone, Quark President and CEO. “With the Mobile IQ team and their leading technology, we advance our ability to help organizations create structured content that can be combined with rich design and delivered across media channels in the most efficient ways possible.”
As a part of the acquisition, Mobile IQ becomes a subsidiary of Quark. Mobile IQ customers will continue to work directly with the Mobile IQ team, while benefiting from Quark’s expertise in broader enterprise publishing solutions. Due to the close alignment of vision and technology, customers should look forward to rapid integration of Mobile IQ technology with Quark’s enterprise solutions.
“It was evident from our early conversations that there is significant affinity between Mobile IQ and Quark’s approach to digital publishing,” said Shaun Barriball, Mobile IQ CEO and Founder. “This acquisition gives the Mobile IQ team an opportunity to continue developing an innovative roadmap for publishers, while expanding the use of our technology into new enterprise markets, such as financial services, manufacturing, and government.”
Mobile IQ’s PressRun solution for tablet publishing will continue to support multiple content creation formats, including HTML5, XML, and Adobe InDesign. To read more about PressRun support for InDesign, please see today’s announcement about its compatibility with InDesign CS6: http://www.quark.com/About_Quark/Press/Press.aspx.
Financial terms of the transaction were not disclosed.
About Mobile IQ
With offices in London and Basingstoke in the United Kingdom and San Francisco in the United States, Mobile IQ has been at the cutting-edge of innovation in digital publishing for more than six years. The team has extensive background in enterprise mobile solutions and was responsible for developing the BBC News app, one of the most downloaded apps globally and the app that set the standard for news app design. Mobile IQ’s flagship offering, PressRun, at http://pressrun.com/, is the cloud-based digital publishing solution that delivers innovative, interactive digital tablet experiences.
PressRun uses HTML5, the next-generation Web language, to translate content for the iPad and iPhone, as well as for Android smartphones and tablets. Mobile IQ customers include The BBC, Time Inc., Metro, New England Journal of Medicine, Channel 4, and Top Gear. Metro recently won “App of the Year” at the UK Newspaper Awards 2012. In 2011, The BBC Good Food App won the PPA Data & Digital Publishing Award for “App of the Year,” and United Business Media’s Property Week Interactive Magazines won “Digital Edition of the Year.”
Founded in Denver in 1981, Quark’s vision was to create software that would lay the foundation for modern publishing. For 30 years, Quark has delivered on that promise. Quark’s dynamic publishing solutions are setting new standards in automated cross-media publishing by combining the power of XML with flexible layout and design to automate the delivery of customized, intelligent communications across print, the Web, and digital media.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.