When using the Link tool in Acrobat, you can easily create a link that fits exactly around some text by holding down the Command and Option keys while selecting the text. (PC users: Ctrl and Alt).
Another approach is to select the text using the regular selection tool, and then right-click or Control-click to bring up the contextual menu. There, you can choose Create Link.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.