Nicest app so far?

I have seen many apps and helped a lot of customers to publish their (public and in-house) apps so far and I would have a hard time to choose the “nicest” or best-looking or most interesting app published so far.

So let me introduce you to an App Studio app that I would currently see as my favorite so far when it comes to the user experience and especially its use of interactivity: Quidtap.

My advice, try it yourself (even if you like me don’t understand Italian). If you don’t want to, you might also want to look at an introduction video only:

What I like about the usability of Quidtap:

– First, it uses interactivity tailored to a tablet (one of my pleas earlier)
– The usability (what to do when, how to navigate etc.) is explained and clearly indicated (no need to “just tap everywhere to find effects”)
– The interactivity doesn’t get into my way when accessing content (one of the worst things to do, remember “Skip Intro” in the Flash days?)
– The interactivity underlines the message the publication is conveying (photos have callouts that explain areas tapped)
– The interactivity is fun to use

(Is there a better reason than the last one? ;-)


Both an engineer and a layout artist, Matthias bridges the gap between technology and people.

Before joining Quark, Matthias pioneered print, Web, and multimedia products for multiple German publishing companies. Since 1997 he has played a central role in shaping Quark’s desktop and enterprise software.
Starting 2003 Matthias has focused on Quark’s interactive and digital publishing solutions. He is an active participant in design and publishing communities and represents Quark in the Ghent PDF Workgroup.

Since February 2014 Matthias heads Quark’s Desktop Publishing business unit and is therefore responsible for QuarkXPress.