I saw an insightful post at LinkedIn today by a QuarkXPress user. It’s an understanding shared by many QuarkXPress users:
“Currently I can get more done in my familiar QuarkXPress than InDesign. I will have to ramp up my background in InDesign just to meet industry needs but I am also going to upgrade to QuarkXPress 9. I think QuarkXPress will be a viable player in the design market as the economy recovers and addresses vertical markets within the publication field.
I have seen Quark bring interactive design to the core QuarkXPress product and at one time explore the packaging market with a program that allowed die cuts and folds to be applied to a layout, then previewed in 3D.
Major retailers have used QuarkXPress to generate database driven price schedules on mailers printed for 25+ markets. Of course InDesign must also have plugins that allow the same process by now, after QuarkXPress.”
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.