Why People Use QuarkXPress
I saw an insightful post at LinkedIn today, by a QuarkXPress user. I believe it’s an understanding shared by many QuarkXPress users:
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“Currently I can get more done in my familiar QuarkXPress than InDesign. I will have to ramp up my background in InDesign just to meet industry needs but I am also going to upgrade to QuarkXPress 9. I think QuarkXPress will be a viable player in the design market as the economy recovers and addresses vertical markets within the publication field.
I have seen Quark bring interactive design to the core QuarkXPress product and at one time explore the packaging market with a program that allowed die cuts and folds to be applied to a layout, then previewed in 3D.
Major retailers have used QuarkXPress to generate database driven price schedules on mailers printed for 25+ markets. Of course InDesign must also have plugins that allow the same process by now, after QuarkXPress.”
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I just felt like sharing today… :-)
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.