Continuing in their insanely valuable series of FREE webinars, CreativeLive.com is offering two full days of “Taking Care of Business” on Sept 9-10. Below is the description. Register for it here.
Tamara will take you through the fundamentals of business one piece at a time in this high-energy course. Turn ideas into plans, take action, and see results. This workshop is more than an overview about business. It’s how you can practically apply these principles to build a more effective and profitable company for yourself:
Day 1 – September 9th
Where We Left Off: The White Board
Why Doing it ALL Will Take You Down
Creating An Online Presence
Who Are You: Brand Culture
Marketing (That Works)
Strategy to Action: Doing the Work
Day 2 – September 9th
REAL Client Service
Money!!! Finance, Cash Flow and Profit
Get Legit: Legal Considerations
Small Shifts, Big Changes … Examine Your Attitude
Sales, Sales, Sales
Go Forth & Conquer!
We’ll look at how your company is perceived by potential clients. We’ll address subtle changes you can make to ensure that this perception is improved both online and via word‑of‑mouth.
We’ll look at marketing strategy, nailing down your own marketing message, and we’ll create an opportunity for you to better envision what you want to go after, who you want to go after, and explain how keeping that in mind the whole way through can make SUCH a difference.
We’ll examine the details that you need to know when it comes to contracts, finances and money. We’ll look at money in a way that recognizes how it powers your business and we’ll talk about how to increase your profits.
Throughout the weekend, we’ll present this information in a way that allows you to substantially improve your current business model. How can you make your systems go faster, let you work less, and have more intelligent processes in place? It’s not as hard as it seems. Tamara is going to show you exactly how to do that step by step.
Jeff Gamet is a contributing editor for Design Tools Monthly, the executive summary of graphic design news. He is also the morning editor and reviews editor for The Mac Observer and iPodObserver.com, and contributing writer for Layers Magazine and Photoshop User. He writes the InBrief column for InDesign Magazine, and is the author of “The Designer’s Guide to Mac OS X,” from Peachpit Press
When Jeff isn’t writing about the graphic design world, he’s talking about it on the Design Tools Weekly podcast with co-host Jay Nelson. He also talks about Apple and the Mac world every week on The Mac Observer’s Apple Weekly Report.
Jeff studies, tests and reviews new software and technologies for the Macintosh community as well as the design and print industries. He is a former Pre-press specialist, and has nearly 25 years experience with computer technology. Jeff trains, lectures and consults on techniques for more efficiently using Mac OS X in creative environments throughout the country.
In the rare moments when he can get away from his MacBook Pro, Jeff spends his time climbing and biking in the Colorado mountains.