One by one, companies are evaluating options for producing content across multiple media. After considering the initial cost of implementation and the ongoing cost to produce content, many are choosing Quark’s system because of its efficiency and cost savings. One of the most recent is Incisive Media (see Quark’s press release below).
Please indulge me while I testify about the value of using a database to manage your content. One of the reasons our publication, Design Tools Monthly, has been able to grow and thrive for the past 19 years is that all our content is stored in a FileMaker database. This makes it trivially easy to find any story we’ve every written or published. It also makes it possible to quickly produce content for new media and new projects. The Quark Publishing System is similar in concept, but of course much broader in its application.
Here’s my favorite quote from Quark’s press release:
“I can categorically say that Quark Publishing System enables a company to deliver the 21st century requirements with a minimum cost base. Quark Publishing System is delivering excellent value for the investment.”
And from the white paper linked in the press release:
“Quark [is a] very responsive company… that set up customer advisory boards to make sure we had a voice. And they would listen. Any enhancements that we wanted to put in place in the system, Quark would incorporate in the next version very quickly. We felt we almost co-developed the product because they were so open to our feedback.”
What more needs to be said? :-)
Leading Global B2B Publisher Reduces Costs and Boosts Revenue with Quark Publishing System
London, UK – June 15, 2011 – Quark announced today the availability of a detailed case study about Incisive Media Ltd. and its ability to deliver design-rich content for print, Web, and mobile devices in real-time using QuarkXPress and Quark Publishing System.
Incisive Media is a leading global provider of specialty business news and information, in print, in person, and online. The company’s principal markets include financial services, legal and accounting services, marketing services, technology, and risk management.
With a dynamic publishing solution based on QuarkXPress and Quark Publishing System, Incisive Media is now able to improve collaboration among its authors and publish to different platforms seamlessly. Thanks to the versatility of Quark Publishing System, Incisive Media can decide which desktop publishing software best suits the needs of each publication and still maintain a single unified workflow system.
Cost-savings and intelligent content
With Quark Publishing System Incisive Media is able to produce intelligent content so that it can be easily repurposed and re-used. This means that all manual, error-prone work is a thing of the past and the company can fully reap the benefits of dynamic publishing by publishing more with less.
Ron Doobay, Head of Business Systems at Incisive Media, says, “We definitely require significantly fewer resources now to create more. Back in 2004 we were just creating print, now we are ready to deliver content to print and the Web, produce eBooks, and publish to the iPad. I can categorically say that Quark Publishing System enables a company to deliver the 21st century requirements with a minimum cost base. Quark Publishing System is delivering excellent value for the investment.”
To read the case study, please go to http://www.quark.com/pdfs/03605CS_IncisiveMedia_US_Web.pdf.
To discover how some of the world’s largest publishers, advertising agencies, online retailers, direct marketers, manufacturers, pharmaceutical companies, and educational organizations use Quark solutions to grow business, streamline processes, and create revenue sources, please visit our Success Stories page.
About Incisive Media
Incisive Media is one of the world’s leading B2B information providers, serving the financial and professional services markets globally. Bringing product provider and purchaser business communities together in print, in person, or online, Incisive Media has an unquestioned reputation for delivering high quality, timely information in whatever format best suits our customers. With an unrivalled passion for the products they produce, over 750 staff across three continents provide an ever-increasing range of valuable marketing opportunities, enabling the professional communities to do more and better business.
Quark Inc. is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Two decades ago, our flagship product QuarkXPress changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.