To repeat what I’ve been saying for years, the choice of a design or publishing tool should depend on whether it saves you time and money — not whether it’s fashionable. Here’s another example of a company adding up the costs and capabilities, and choosing QuarkXPress 9.
Quark’s press release is below.
Leading B2B Publisher Switches to QuarkXPress 9 for All Publications
LONDON — May 31, 2011 — Quark today announced that business-to-business publisher Link Publishing has switched its production suite to QuarkXPress® 9 for all its publications.
Link Publishing is a leading publisher of trade titles for the printing and signage industries, and provides up-to-the-minute news, in-depth features, and commentary from industry experts through its two flagship titles: Print Monthly and SignLink. The company produces the annual Print Directory and Sign Directory, providing comprehensive listings from over 10,000 companies for every conceivable service required. Link Publishing also offers integrated and effective online marketing campaigns for customers within the industries.
Stewart Genovese, senior designer at Link Publishing, said, “We initially upgraded to QuarkXPress for one of our publications and benchmarked it against other desktop publishing programs we were using for the rest of our weekly and monthly magazine production. We found QuarkXPress so much easier, more intuitive, and sleeker in a lot of the most common page-layout operations. Having the whole team on one publishing platform has also helped us make significant gains in terms of time-saving.
“We are thrilled to now have QuarkXPress 9, which is packed with new print design features that will speed up our production even further. Not to mention the exciting new perspectives that App Studio and publishing to the iPad open up for publishers and designers who want to go digital without breaking the bank.”
Gavin Drake, vice president of marketing at Quark, said, “We are delighted that Link Publishing has selected QuarkXPress as their design and publishing tool of choice for print and digital media. This is yet another validation that QuarkXPress really is the most efficient professional design tool for organizations that need to publish to multiple media without having to purchase, learn, and be locked into a raft of different software tools and without the need to hire programmers. With the release of QuarkXPress 9 designers can rely on a single design environment to publish to print, Web, interactive, and digital media including the growing number of tablet and mobile devices.”
Quark has made a fully-functional, 30-Day Test Drive version of QuarkXPress 9 available on its Web site. To download QuarkXPress 9 today and use it unrestricted for 30-days, visit http://www.quark.com/testdrive.
About Link Publishing
Link Publishing was founded in 1992 by Page Tuck, and has since grown into a leading publisher of trade publications for the printing and signage industries in the UK. Reaching a combined readership of over 25,000, Print Monthly and SignLink have an unrivalled reputation as influential, visually arresting, and editorially astute publications.
Quark Inc. (www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.