Free Webinar: Sustainable, Holistic Paper Choices

Here’s a free webinar that I think every designer should look into: choosing a “holistic” paper source. Below is their announcement:


Does the big picture on sustainability seem to be too big to conquer when it comes to making informed choices? After all, each printed project is unique, and each client has different needs and goals.

How do you, as a graphic designer, go about setting up criteria for selecting a vendor, making a responsible paper selection, or supporting your recommendations to your clients?

Let PaperSpecs’ newest webinar open your eyes!

Hear firsthand from a Holistic expert!

“There isn’t a one-size-fits-all solution to sustainability,” says Sappi’s Director of Technical Marketing and Sustainable Development, Laura Thompson, an industry leader in the field of sustainable development.

“This is a subject where knowledge is power. I want to empower designers with information they can use to make good decisions. There are complex tradeoffs, especially now that digital platforms are such a big part of the media mix. Every project is different, and therefore, requires different choices. The point of sharing a holistic view of sustainability is to provide designers with information that they can use to make the best choices given the unique requirements of different communications projects.”
Webinar highlights

Paper Buying Goes Holistic will bring the big sustainability picture down to a manageable size by providing essential information on:

  • How a strong sustainability platform is good for your bottom line
  • How to set priorities among important, but sometimes competing interests
  • Why renewable energy, a low carbon footprint and sustainably harvested wood matter
  • How you can make the greatest impact in reducing greenhouse gas emissions
  • Companies who are successfully implementing sustainable practices
You don’t want to miss “Paper Buying Goes Holistic.”It’s an opportunity to hear firsthand from an expert on the many ways you can look at the whole picture of sustainability in ways that are manageable, productive and successful for you and your clients.

This webinar is perfect for designers and paper purchasers who want to make informed, responsible paper selections based on the criteria and variables of their unique print jobs.


May 10, 2011
from 2:00 to 3:00 p.m. Eastern Time
(11:00 a.m. – Noon Pacific)

Anywhere – all you need is an Internet connection.

– thanks to the generous support of Sappi Fine Paper.