Quark: “One Source to Print and Digital: Web, iPad, Tablets, Smartphones, RSS…”

At the Intelligent Content 2011 conference, Quark will be presenting a special session on how companies can empower their employees who are not technical or creative to publish vital content across media and platforms — and reduce costs dramatically while doing it.

I’ve seen how the system works, and it truly does allow designers to spend more time being creative, instead of hand-holding the efforts of content providers. :-)

The conference occurs Feb 16-18 in Palm Springs, California. Quark’s press release is below. (BTW, I looked up DITA and it’s an acronym for “Darwin Information Typing Architecture.” So there.)

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Quark Hosting DITA Workshop at Intelligent Content 2011

Denver, CO – January 26, 2011 – Quark is a proud sponsor of the upcoming Intelligent Content 2011 <http://www.rockley.com/IC2011/>   conference taking place in Palm Springs, CA on February 16-18. Now in its third year, the conference is an annual meeting of thought leaders and practitioners dedicated to improving the findability, usability, adaptability and delivery of content to a wide variety of users, when, where and how they need it.

At the conference, Mark Lewis, Quark’s DITA product manager for usability, will present a workshop called “Measuring the ROI in DITA” which will take attendees on a tour of a topic-based cost model that proves the savings possible with DITA and content reuse. Workshop participants will take away custom spreadsheets that can be used to prove the value of moving content to DITA.

What: Measuring the ROI in DITA Workshop
Day: Wednesday, February 16
Time: 1:00 – 4:00 p.m.
Where: Hotel Zoso in Palm Springs, CA
Register for the conference: http://www.rockley.com/IC2011/?page_id=56

Quark will also take part in the conference’s “X-Fest,” a technology showcase featuring four dynamic sessions that will introduce and demonstrate some of the latest tools and techniques for making content, and content processes, intelligent.  During X-Fest, PG Bartlett, senior vice president of product management, and Akshay Mahajan, Quark product manager, will present “One Source to Print and Digital: Web, iPad, Tablets, Smartphones, RSS…” In this session, PG and Akshay will demonstrate how enterprise publishers can deliver dynamic publishing across an organization, reduce publishing costs, and enable knowledge workers to publish across print, Web, and digital devices.

What: X-Fest – One Source to Print and Digital
Day: Thursday, February 17
Time: 3:00 – 5:00 p.m.
Where: Hotel Zoso in Palm Springs, CA
Register for the conference: http://www.rockley.com/IC2011/?page_id=56

Also, anyone who stops by the Quark booth during exhibit hours can be entered to win one of five copies of DITA 101: Fundamentals of DITA for Authors and Managers, Second Edition. The second edition of this valuable resource has been revised and updated to include two new chapters: “Calculating ROI for your DITA project” and “What’s new in DITA 1.2.”

“Calculating ROI for your DITA project” explains how to determine DITA ROI and “What’s new in DITA 1.2” looks at the highlights of the new DITA specification from the manager’s and writer’s points of view.

About Quark
Quark Inc. (www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.