Free PaperSpecs Webinar: Digital Printing Dynamics

Are you stumped to explain what a digital “short run” actually is? Do you know the variety of paper options that exist for digital printing? Ever wonder which digital press is best for your particular project?

PaperSpecs has brought together three digital printing experts (the ones in the trenches every day) for an hour of no-holds-barred answers to these very questions in their next free webinar titled “Digital Printing Dynamics.”

To learn more or to sign up, go to

December 14, 2010

2:00 p.m. Eastern (11:00 a.m. Pacific)

PaperSpecs and Neenah Paper demystify the digital short run in their next free webinar “Digital Printing Dynamics.”

The use of digital short-run printing has exploded, as have questions about paper options, customization opportunities and design possibilities.

That’s why Neenah Paper and have set the stage for an unprecedented hour with three digital printing experts (Scott Crockett of Keiger Printing, Ian Flynn of Direct Response Imaging and Mark Sarpa of Progressive Solutions) as they demystify digital short-run printing.

Each guest panelist uses a different digital press (Xerox iGen, Kodak NexPress and HP Indigo) and brings their unique perspective on what it takes to achieve digitally printed communications that are creative, beautiful and successful.

“We’ll get right down to business,” says Sabine Lenz, founder of, “asking each of our printers those must-know questions whose answers may have eluded designers and print buyers until now.”

  • What are the paper considerations for digital printing?
  • Isn’t all digital printing “short run?”
  • What’s the optimum page count or quantity?
  • Should projects be designed differently for digital?
  • When should digital printing be used?
  • Are there limitations as to what can be printed digitally?

Speakers will share examples of the beautiful work they do, explain the pros and cons of printing on their particular digital press, and offer tips on designing and selecting paper for digital printing.

Webinar attendees will have one-on-one access to ask their own burning questions like:

  • Can digitally printed pieces be recycled?
  • Will digital printers be able to handle CS5?
  • Is the quality the same as offset printing?

If you are a designer or print buyer who wants to know more about digital printing, “Digital Printing Dynamics” is a don’t-miss hour.

This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at

About Scott Crockett

Scott Crockett, a third-generation printer, began his career within the family business Keiger Printing Co.. Scott learned early that although anything is possible some things are not practical. He has helped Keiger develop its flair for making the impractical seem practical. Keiger was the first to purchase and install the Xerox iGen4 in North America.

About Ian Flynn

Ian Flynn is the president of Direct Response Imaging, a five-year-old digital color printer located in San Francisco, California. Direct Response specializes in 4-color print on demand, personalized direct mail and marketing collateral, and web-to-print ordering sites. Ian has 20 years in the printing and imaging industry focusing on envelopes, direct mail and general print brokering.

About Mark Sarpa

Mark is the CEO and one of the founders of Progressive Solutions. Mark directs sales, technology and operations and has 23 years in the printing industry. Progressive Solutions specializes in web-to-print within the corporate and personalized products arena. Several examples of their web-to-print success stories are and

About Neenah Paper

For over 100 years, Neenah Paper has been a leader in the creation and manufacturing of premium and specialty papers. Known for its ability to marry innovation and technology, Neenah recently redefined digital printing options by introducing the industry’s most comprehensive offering of digital papers – 29 colors, 13 textures and 12 weights, most available in five common digital sizes. In addition to its line of award-winning and versatile digital papers, Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. The company rounds out its comprehensive portfolio with the manufacturing, marketing and distribution of Crane & Company’s fine business paper brands: CRANE’S CREST®, CRANE’S BOND®, CRANE’S LETTRA® and CRANE’S® Choice Papers. All of the Neenah brands reflect the company’s sustainability commitment and many carry the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit Neenah’s new website at or call (800) 558-5061.

About PaperSpecs

Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements. PaperSpecs currently features more than 4,300 papers from over 70 mills with a staff dedicated to updating the specifications daily. PaperSpecs members have access to this powerful database as well as the ability to order sample sheets and the latest swatchbooks and mill promotions. Take a virtual tour of this convenient, current and comprehensive online paper selection tool to see how you can find the perfect paper in less than 60 seconds.