3M Visual Attention Service (VAS) is an online service that allows designers and advertisers to analyze web and print designs for maximum impact. We all know that we only have a few seconds to grab a reader’s attention, but just how is that accomplished?
VAS attempts to refine that process by analyzing everything from color and shape to a design’s visual hierarchy, and then rates the amount of potential impact. Users simply upload an image to 3M VAS website and wait for the analysis, which comes in the form of a region map and a heat map.
The region map displays probable areas that will be read and the heat map highlights areas that are more likely to get attention. Pay-as-you-go and monthly subscriptions are available; each analysis costs from $11 to $20.
Jeff Gamet is a contributing editor for Design Tools Monthly, the executive summary of graphic design news. He is also the morning editor and reviews editor for The Mac Observer and iPodObserver.com, and contributing writer for Layers Magazine and Photoshop User. He writes the InBrief column for InDesign Magazine, and is the author of “The Designer’s Guide to Mac OS X,” from Peachpit Press
When Jeff isn’t writing about the graphic design world, he’s talking about it on the Design Tools Weekly podcast with co-host Jay Nelson. He also talks about Apple and the Mac world every week on The Mac Observer’s Apple Weekly Report.
Jeff studies, tests and reviews new software and technologies for the Macintosh community as well as the design and print industries. He is a former Pre-press specialist, and has nearly 25 years experience with computer technology. Jeff trains, lectures and consults on techniques for more efficiently using Mac OS X in creative environments throughout the country.
In the rare moments when he can get away from his MacBook Pro, Jeff spends his time climbing and biking in the Colorado mountains.