3M Visual Attention Service Determines Impact of Design

3M Visual Attention Service (VAS) is an online service that allows designers and advertisers to analyze web and print designs for maximum impact. We all know that we only have a few seconds to grab a reader’s attention, but just how is that accomplished?

VAS attempts to refine that process by analyzing everything from color and shape to a design’s visual hierarchy, and then rates the amount of potential impact. Users simply upload an image to 3M VAS website and wait for the analysis, which comes in the form of a region map and a heat map.

The region map displays probable areas that will be read and the heat map highlights areas that are more likely to get attention. Pay-as-you-go and monthly subscriptions are available; each analysis costs from $11 to $20.