Pantone Lowers Prices on Goe Products

Pantone has lowered prices on the swatch books, chips, and sets for their Goe color specification system. The new prices are from $10 to $50 less than before.

Introduced in 2007 as an enhancement and possible replacement for Pantone’s PMS color matching system, Goe offers 2,058 spot colors, chromatically arranged for intuitive color selection. Goe colors are specially formulated with a set of 10 base inks, are suitable for aqueous and UV coatings, and are printed at uniform ink film thicknesses, ensuring accurate color reproduction. The best bargain is probably the GoeGuide coated & uncoated, for just $129 (formerly $179).