Report on Logo Trends

At, Bill Gardner outlines 15 trends in logo designs from the past year. For example, colors have become more vivid, text is far more important than before, and ideas and designs are becoming cleaner and more succinct.

The article includes plenty of examples, in descriptive categories such as PhotoFill, Concealed, VariDot, Candy Stripe, Texting, Encrust, Monologue, Doily, Flip Flop, Mosaic, Sequential, Recycle, Dandelion, Circulate, and Gossamer. See them all at (And for some really bad logos, check out