How to Motivate Creative People

How to Motivate Creative People (Including Yourself), by Mark McGuinness, is available as a free download at This 52-page book covers:

  • What makes creative people tick
  • Why motivation is crucial to creative success
  • Why you can’t motivate anybody — but what you can do instead
  • What Iggy Pop can teach you about management
  • Why offering rewards can harm creative performance
  • How to write 47 novels before breakfast
  • Why some people seem so weird — and how to deal with them
  • The positive side of peer pressure

It will help you:

  • Understand your creative process
  • Develop your creative talent
  • Find more satisfaction in your work
  • Influence other people
  • Develop your collaboration skills
  • Understand how motivation affects creativity
  • Get better work out of creative people — without a bottomless budget
  • Avoid (inadvertently) crushing people’s motivation
  • Use rewards effectively
  • Understand and influence many different types of people
  • Facilitate creative collaboration