If you’re not happy with the names assigned by QuarkXPress 6/7/8 to your exported PDFs, you can control that by choosing QuarkXPress> Preferences> PDF, and then choose a default naming convention:
(Note: in some versions, the dialog box mistakenly shows : instead of _)
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.