Control Curly Quotes

QuarkXPress will automatically convert straight quotes to curly quotes as you type them, if you enable the Smart Quotes option in the Input Settings section of Preferences. (It’s on by default.)

If you want to type in some straight quotes, you can override this feature by simply holding down the Control key as you type the quotation mark or apostrophe.

The reverse is also true: if, for some reason, you prefer to type straight quotes, you can change that setting in Preferences. Then, if you want to type a curly quote, hold down the Control key as you type the quotation mark
or apostrophe.

One of the things I like about Quark’s handling of curly quotes is its sophistication: for example, it knows to use an apostrophe before a number, such as ’09, rather than an (incorrect) opening single quote.