QuarkXPress will automatically convert straight quotes to curly quotes as you type them, if you enable the Smart Quotes option in the Input Settings section of Preferences. (It’s on by default.)
If you want to type in some straight quotes, you can override this feature by simply holding down the Control key as you type the quotation mark or apostrophe.
The reverse is also true: if, for some reason, you prefer to type straight quotes, you can change that setting in Preferences. Then, if you want to type a curly quote, hold down the Control key as you type the quotation mark
One of the things I like about Quark’s handling of curly quotes is its sophistication: for example, it knows to use an apostrophe before a number, such as ’09, rather than an (incorrect) opening single quote.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.