This looks like a useful online event to attend. They explain it better than I could, so here you go:
How do you get your book in front of the right person? Who’s the right person, anyway? Is there anything to all this social media stuff?
So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might hear the occasional good strategy, but rarely do we understand how to put it into action. And how much will any of this cost you in resources and money?
Meet with Chris Brogan for a not-too-techy and not-too-light dive into the world of social media from the mindset of a publisher. Learn how he views the tools and how they apply to the work that you have on your plate for 2009. Leave the presentation with at least three things that will give you immediate results.
This live, online event is sponsored by Start with XML (why&how),” an industry-wide project to understand and spread the knowledge publishers need to move forward with XML.
This is part of a series of live webcasts for the publishing industry from O’Reilly’s Tools of Change for Publishing.
About Chris Brogan
Chris Brogan is a ten-year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 20 of the Advertising Age Power150, and in the top 100 on Technorati.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value. He recently became president of New Marketing Labs, a social media agency.
Find out more, and register here.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.