If you spend lots of time in QuarkXPress, remember that you can create a logo using the tools you’ve already mastered.
For example, running text around a circle is a snap, and controlling the text is just like controlling any text in XPress. You can convert the text to outline if you like (either to tweak the letter shapes or to eliminate the need to include fonts), add some gradients, drop shadows, transparency effects, whatever, and then export it in common formats such as PDF, PNG, GIF, or JPG. Then, anyone can use your logo in any application.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.