Flash vs. Quark Interactive Designer

There’s no doubt that Adobe Flash is the most popular tool for creating interactive SWF projects, but as working professionals with constant, unforgiving deadlines, who has time to learn such a complicated application, let alone an entire scripting language like ActionScript? The benefit to using Quark’s Interactive Designer is that you can now create interactive multimedia presentations and web content without having to learn a whole new authoring environment and scripting language.

With Quark Interactive Designer, the tools are completely intuitive, because they are based on object behavior rather than timelines—and the best part is that you don’t have to learn ActionScript. That’s right. No timelines. No ActionScript code. No confusing interface. Sounds too good to be true, doesn’t it? But wait, there’s more.

Because it is an XTension, Interactive Designer is completely integrated with QuarkXPress 7, allowing you to convert your print layouts into interactive layouts, and vice versa. Why recreate your layouts in a separate, complicated (and expensive) application like Flash, when you’ve already done the work in QuarkXPress? There’s simply no other application out there that allows you to use your print design and layout skills to create interactive SWF files. And here’s the best part—it works!