After an embarrassingly long period of ignoring the education market, it seems that Quark has realized that without NEW users of QuarkXPress, it has no future.
Their new policies toward students and educators indicate a shift in priorities. The educational price of QuarkXPress 7 is just $199, and a student may legally use their copy of QuarkXPress to produce commercial work, even after graduation. And later, when new versions are released, they can upgrade for the commercial upgrade price.
Quark has also applied this policy to Quark Interactive Designer and Quark Print Collection.
In addition, Quark has created a curriculum box for educators designed to appeal to the youth market.
Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.