Issue #3 of Jabber Now Available

Quark’s third quarterly issue of their free iPad magazine app Jabber is filled with useful information and inspirational articles. It’s also a showcase for how people are using QuarkXPress to create impressive iPad apps.

This issue focuses on the business of digital publishing, including articles that illuminate the current landscape for anyone interested in making iPad apps and EPUB-based books.

I was especially impressed by the real-world explanations of “the tech hype cycle”, and delighted that they included my article about their acquisition of Mobile IQ. (It’s also nice that they included an ad for my free book on digital publishing.)

If you’re at all interested in digital publishing, I encourage you to soak up the valuable information in issue #3 of Jabber! Further information is in Quark’s press release is below.

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Quark’s iPad Magazine Dedicates Third Issue to Enterprise Digital Publishing

Jabber Explores the Challenges that Corporate Publishers Must Overcome to Create Sustainable, Relevant, and Successful Digital Experiences

DENVER, CO – June 21, 2012 – Quark announced today the availability of the third issue of Jabber, the iPad app for designers and creative professionals that rethinks the digital magazine. Built with QuarkXPress® 9 and App StudioTM, the third issue features even more interactivity that takes advantage of what’s possible with the iPad. With scrollable layouts, slideshows, video, pop-ups, and HTML5, Jabber issue three includes:

  • Advice on getting started with digital publishing and the most important questions to ask when selecting a digital publishing vendor
  • Insight on how the financial services industry is leveraging XML to automate tablet publishing
  • Instruction on how to integrate HTML5 into an iPad app
  • Digital publishing best practices from a leading German retail catalogue publisher
  • Tips for designing for the iPad and much more

Jabber is now available for free on the iTunes Store: http://itunes.apple.com/us/app/jabber/id477757782?mt=8.

To learn more about QuarkXPress and App Studio, please visit: http://www.quark.com/Products/AppStudio/.

About Quark

Founded in Denver in 1981, Quark’s vision was to create software that would lay the foundation for modern publishing. For 30 years, Quark has delivered on that promise. Quark’s dynamic publishing solutions are setting new standards in automated cross-media publishing by combining the power of XML with flexible layout and design to automate the delivery of customized, intelligent communications across print, the Web, and digital media.

Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.

Dynamic Publishing IS Your Future

For those of us who are responsible for the direction of our workflows (and that includes freelancers and in-house production people!), the final few weeks of the year often provide time for reflection and planning.

With all the changes now facing publishers and designers (e-books, websites, Web graphics, content management, multiple output channels, etc.), I’m feeling like we’re experiencing a second “desktop publishing revolution”. Here’s why:

• The tools are different from those previously included in our workflows

• The needs of our clients have expanded dramatically — along with the possibilities for our shared success.

That’s why I feel it’s vital to educate ourselves about new tools to handle the current reality of our workflows — which are quickly becoming out of control. The best term I’ve heard that describes our new publishing reality is “dynamic publishing”.

I’ve been deeply enjoying reading the brief series of articles by Georg Obermayr that concisely explains the challenges and solutions for dynamic publishing. Georg Obermayr is the Technical Director for the ADVERMA agency and a user of Quark Publishing System 8. His articles appear in the German-language Cleverprinting Newsletter, and are reproduced in several languages here:

Introduction

Template Creation for Dynamic Publishing

The Power of Publishing Systems

Each article takes just a few minutes to read, so I encourage you to sit with your favorite beverage and enjoy feeling simultaneously relieved and inspired to embrace our new dynamic publishing revolution (or DTP Revolution, part 2). Here are a few of my favorite quotes:

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The advance of “dynamic publishing” cannot be stopped. It will fundamentally change the work done by agencies and designers.

Dynamic publishing systems are not intended to spit out monotonous industrial catalogues, but rather to create products with ambitious graphics and typography without compromise.

Traditional publishing processes suddenly seem inconvenient and old-fashioned.

Working with a publishing system offers agencies and clients many advantages and makes collaboration fun in a new way.

Below the surface, a publishing system’s workflow mirrors the conventional project workflows that are already familiar to content creators.

After a short time, people will expect these capabilities as the norm.

Jay Nelson is the editorial director of PlanetQuark.com, and the editor and publisher of Design Tools Monthly. He’s also the author of the QuarkXPress 8 and QuarkXPress 7 training titles at Lynda.com, as well as the training videos Quark includes in the box with QuarkXPress 7 . In addition, Jay writes regularly for Macworld and Photoshop User magazines and speaks at industry events.

Inspiration for Package Design

Package design can be fraught with challenges. It has to be an attention grabber, it needs to look good and make consumers want to buy it or learn more about it. For inspiration, pick up a copy of For Sale: Over 200 Innovative Solutions in Packaging Design by John Foster. This $26 book features many successful designs for CDs, books, beverages, and other products, and gives you insight into the designer’s creative process.

Other useful resources include 100 Visual Packaging & Labels by Ann Ford and 100 Visual Formats, Folds, & Bindings by Matt Woolman.

Jeff Gamet is a contributing editor for Design Tools Monthly, the executive summary of graphic design news. He is also the morning editor and reviews editor for The Mac Observer and iPodObserver.com, and contributing writer for Layers Magazine and Photoshop User. He writes the InBrief column for InDesign Magazine, and is the author of “The Designer’s Guide to Mac OS X,” from Peachpit Press

When Jeff isn’t writing about the graphic design world, he’s talking about it on the Design Tools Weekly podcast with co-host Jay Nelson. He also talks about Apple and the Mac world every week on The Mac Observer’s Apple Weekly Report.

Jeff studies, tests and reviews new software and technologies for the Macintosh community as well as the design and print industries. He is a former Pre-press specialist, and has nearly 25 years experience with computer technology. Jeff trains, lectures and consults on techniques for more efficiently using Mac OS X in creative environments throughout the country.

In the rare moments when he can get away from his MacBook Pro, Jeff spends his time climbing and biking in the Colorado mountains.