Happy birthday, iPad

Fri, Jan 27, 2012

Commentary, Digital Publishing

Isn’t it amazing, the iPad just turned two today.

After Steve Jobs introduced the first iPad two years ago, I remember seeing a lot of comments that this is just a big iPhone and only a surfing device.

Looking at today’s use of the iPad, the opportunities tablets (and especially the iPad being the spearhead of the tablet success) offer hardly anybody imagined and are vast:
Surfing device, reading device, bookstore, game console, channel for corporate marketing communications, management information system, dashboard, point of sale, point of purchase, replacement for laptops and even the Desktop in some cases and much more.

Therefore it feels as if it has been on the market much longer than for just two years.

If you are in publishing, professional or corporate, external or internal, and you are not doing iPad publishing yet, now is the time to start evaluating possibilities and opportunities.

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